Project
Github Universe '24
Synopsis
Campaign branding design for Github Conference @ BUCK
Campaign branding design for Github Conference @ BUCK
Year
2024
Tags
Illustration, Campaign
01. CONTEXT
01. CONTEXT
In 2024 BUCK collaborated closely with Github to bring a new look & feel for the Github Universe Confference.
During the first stage of the exploration, we began by been as tactile as possible by using the Github Grid. This was conducted by my Art Director Estafan Richter, so that we are free from the confines of logic.
For my role specifically, I helped in the early concept stage to explore abstraction of the grid and come up with diverse abstract statues, which later got translated to the digital space.
In 2024 BUCK collaborated closely with Github to bring a new look & feel for the Github Universe Confference.
During the first stage of the exploration, we began by been as tactile as possible by using the Github Grid. This was conducted by my Art Director Estafan Richter, so that we are free from the confines of logic.
For my role specifically, I helped in the early concept stage to explore abstraction of the grid and come up with diverse abstract statues, which later got translated to the digital space.
02. EXPLORATION
02. EXPLORATION
As I translated the statues to the digital, I explored different color keys, styleframes and testing it all out in different formats such as card designs, type test and patterns. This was my role for this project specifically.
All of these served as potential visual style-frames in later stages of the process for the team to continue developing towards the final look & feel for the conference in both digital and physical world.
As I translated the statues to the digital, I explored different color keys, styleframes and testing it all out in different formats such as card designs, type test and patterns. This was my role for this project specifically.
All of these served as potential visual style-frames in later stages of the process for the team to continue developing towards the final look & feel for the conference in both digital and physical world.
03. OUTCOME
03. OUTCOME
In the final phases the BUCK Team Amsterdam created a branding system that works not only on screen but also in the physical world for the conference of 2024.
In the final phases the BUCK Team Amsterdam created a branding system that works not only on screen but also in the physical world for the conference of 2024.
04. CREDITS
Creative Direction Ward Graumans
Art Direction Estefan Richter
Executive Producer Chance Woodward
Production Katie Liston, Bénédicte GOLD-DALG
Design Yana Abramova, Estefan Richter, Matheus Sakita,
Bernd Bousard, Brian Hermelijn, Sandro Rybak
3D Supervision João Rema
3D Will Burkart, Esther Beije, Jonas Nunes, Doma Harkai, Florent Porta, Saskia Bulletti
2D Animation Direction Daniel Rodrigues, Joe Brooks
2D Animation Lead Jardeson Rocha
2D Animation (AE) Adrián Doménech, Fabien Rousseau, Tomasz Czajka, Greta Sennekamp, Otilija Morozaitė, John Stewart
Creative Direction Ward Graumans
Art Direction Estefan Richter
Executive Producer Chance Woodward
Production Katie Liston, Bénédicte GOLD-DALG
Design Yana Abramova, Estefan Richter, Matheus Sakita,
Bernd Bousard, Brian Hermelijn, Sandro Rybak
3D Supervision João Rema
3D Will Burkart, Esther Beije, Jonas Nunes, Doma Harkai, Florent Porta, Saskia Bulletti
2D Animation Direction Daniel Rodrigues, Joe Brooks
2D Animation Lead Jardeson Rocha
2D Animation (AE) Adrián Doménech, Fabien Rousseau, Tomasz Czajka, Greta Sennekamp, Otilija Morozaitė, John Stewart
Next Project
Greetings!
If you're interested working together, please fill out the form or send me a mail directly at brianhermelijncreates@gmail.com include as much details as possible about your idea, vision and other relevant information.
I specialize in brand design, abstract illustration, album cover, design assets. However, if you have a totally different awesome idea, lets have a chat!
I aim to respond as quickly as possible, however there might be some time that I miss some of your emails due of prioritizing projects that is a better fit.
If you're interested working together, please fill out the form or send me a mail directly at brianhermelijncreates@gmail.com include as much details as possible about your idea, vision and other relevant information.
I specialize in brand design, abstract illustration, album cover, design assets. However, if you have a totally different awesome idea, lets have a chat!
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