Project

Fizzy Folk Soda

Client

Fizzy Folk (Spec Design)

Year

2026

Services

brand identity, art direction, creative direction, logo design

Soda can with Lime Illustration

01. Context

01. Context

Fizzy Folk began as a question of "What if…I were to design my own Soda Drink? What it would look like? What would it feel like? Because I consume sparkling water + Kombucha on a regular basis.

Not only its better for your body as you don't consume a lot of sugar, its also quite healthy at least from what I found in my own quest of buying these drinks.

Fizzy Folk began as a question of "What if…I were to design my own Soda Drink? What it would look like? What would it feel like? Because I consume sparkling water + Kombucha on a regular basis.

Not only its better for your body as you don't consume a lot of sugar, its also quite healthy at least from what I found in my own quest of buying these drinks.

02. Concept

02. Concept

Key ingredients for designing the look & feel for Fizzy Folk is to incorporate hand-drawn look to make it feel tactile, while still maintaining a modern look for the visuals.

Key ingredients for designing the look & feel for Fizzy Folk is to incorporate hand-drawn look to make it feel tactile, while still maintaining a modern look for the visuals.

03. Result

03. Result

This resulted into 3 distinct looks between each taste from Lemon & Honey to Hibiscus & Rose to Mint & Cucumber.

Each having their own unique ingredients, while also leaving room for other new mixture of drinks.

This resulted into 3 distinct looks between each taste from Lemon & Honey to Hibiscus & Rose to Mint & Cucumber.

Each having their own unique ingredients, while also leaving room for other new mixture of drinks.

Next Project

If you resonate with everything so far, then lets book a Discovery Call or send me a mail at contact[at]brianhermelijn.com

If you dig what I do then lets together! You can book a Discovery Call or send me a mail at contact[at]brianhermelijn.com

If you resonate with everything so far, then lets book a Discovery Call or send me a mail at contact[at]brianhermelijn.com

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