Project
Fizzy Folk Soda
Client
Fizzy Folk (Spec Design)
Year
2026
Services
brand identity, art direction, creative direction, logo design

01. Context
01. Context
Fizzy Folk began as a question of "What if…I were to design my own Soda Drink? What it would look like? What would it feel like? Because I consume sparkling water + Kombucha on a regular basis.
Not only its better for your body as you don't consume a lot of sugar, its also quite healthy at least from what I found in my own quest of buying these drinks.
Fizzy Folk began as a question of "What if…I were to design my own Soda Drink? What it would look like? What would it feel like? Because I consume sparkling water + Kombucha on a regular basis.
Not only its better for your body as you don't consume a lot of sugar, its also quite healthy at least from what I found in my own quest of buying these drinks.



02. Concept
02. Concept
Key ingredients for designing the look & feel for Fizzy Folk is to incorporate hand-drawn look to make it feel tactile, while still maintaining a modern look for the visuals.
Key ingredients for designing the look & feel for Fizzy Folk is to incorporate hand-drawn look to make it feel tactile, while still maintaining a modern look for the visuals.



03. Result
03. Result
This resulted into 3 distinct looks between each taste from Lemon & Honey to Hibiscus & Rose to Mint & Cucumber.
Each having their own unique ingredients, while also leaving room for other new mixture of drinks.
This resulted into 3 distinct looks between each taste from Lemon & Honey to Hibiscus & Rose to Mint & Cucumber.
Each having their own unique ingredients, while also leaving room for other new mixture of drinks.




Next Project
If you resonate with everything so far, then lets book a Discovery Call or send me a mail at contact[at]brianhermelijn.com
If you dig what I do then lets together! You can book a Discovery Call or send me a mail at contact[at]brianhermelijn.com
If you resonate with everything so far, then lets book a Discovery Call or send me a mail at contact[at]brianhermelijn.com
16:16:36
